The Conservative party intends to run TV attack ads against new Liberal leader Stephane Dion, CTV News has learned.
Multiculturalism Minister Jason Kenny will hold a briefing tomorrow in Ottawa to unveil the ads that mock Dion's leadership abilities and his environmental record, sources say.
Party insiders say the Conservatives will buy TV spots during the Super Bowl and other prime time slots for maximum impact.
The ads -- which party officials showed to the Conservative caucus on Friday -- cast doubt on Dion's environmental credentials and leadership abilities, according to sources that have seen them.
One Conservative insider told CTV News the party "wants to define Dion before the Liberals get the chance to define him with a free ride from the media."
One of the ads is a clip from the Liberal leadership campaign.
"You don't know how hard it is to set priorities," Dion states in one ad as a perplexed Ignatieff looks on, according to a Tory source.
Another ad mocks Dion's failure as environment minister to meet the Kyoto climate change targets.
"We didn't get it done." Deputy Liberal Leader Michael Ignatieff says to Dion in an exchange taken from the Liberal leadership race.
I actually think this is a risky strategy for the Conservatives. I remember the exchange with Ignatieff, and while it may score some obvious points, I'm not so sure the Conservatives want to put even more focus on the environment. The whole strategy the past few weeks has been to take the environment off the table, this will only emphasis the issue. While Dion has problems with the Liberal environmental record, he can talk circles around the pedestrian Conservative environmental rhetoric. I'm not sure Canadians will embrace negative campaigning on this issue, especially when you are obviously trying to detract from your own shortcomings.