Very well done. The message is quick, to the point - a humanist, a caring Canadian. Other than the sudden change in timbre of his voice -- which was jarring at first but seemed more comfortable by the end -- i can't see anything but good. Of course, i'm biased, but i like that the shots were selective (career politicians; the current PM divides Canadians) and the overall theme was 'we can do better' without saying it... Is there going to be a tv buy on this?
I think this is for attracting new Liberals to the party, more of a grassroots use. That said, it should be used widely, best thing we've done in a while.
I'm a pretty harsh critic of Ignatieff but I will admit that this is the best effort from the LPC in a long time. Ignatieff should handcuff himself to whoever produced that spot.
As I said at my place, play this sort of thing during an election and the contrast with the standard CPC stuff will be like a smack upside the head. Can you imagine this versus the silly graphics and absurd voice overs they put out?
Very well done. The message is quick, to the point - a humanist, a caring Canadian. Other than the sudden change in timbre of his voice -- which was jarring at first but seemed more comfortable by the end -- i can't see anything but good. Of course, i'm biased, but i like that the shots were selective (career politicians; the current PM divides Canadians) and the overall theme was 'we can do better' without saying it...
ReplyDeleteIs there going to be a tv buy on this?
I think this is for attracting new Liberals to the party, more of a grassroots use. That said, it should be used widely, best thing we've done in a while.
ReplyDeleteI'm a pretty harsh critic of Ignatieff but I will admit that this is the best effort from the LPC in a long time. Ignatieff should handcuff himself to whoever produced that spot.
ReplyDeleteI can confirm that MOS is no fan, so his opinion is interesting :)
ReplyDeleteThis is terrific.
ReplyDeleteI want to see This everywhere and more of the same more and more .. I like it a lot...It speaks to real people effectively.
ReplyDeleteAs I said at my place, play this sort of thing during an election and the contrast with the standard CPC stuff will be like a smack upside the head. Can you imagine this versus the silly graphics and absurd voice overs they put out?
ReplyDeleteI agree with the consensus here. This is the best I've seen from the Liberal party in ...wow could it be since the early 2000's ?!?
ReplyDeleteNow everybody donate a big chunk of money so they can turn that into 2 or 3 TV commercials.
ReplyDeletei will do my little part... with donation.
ReplyDeleteYeah, he really digs in deep in this montage, real guy talking, beauties.
ReplyDelete