The theme is a solid one, but the execution is abysmal. The Ontario PC "Taxman" ad is your cookie cutter attack ad, ending with the always original "change" plea:
The ad paints McGuinty as a tax addict, and to prove the point gives five examples, BOOM. Trouble is, or at least for me, to make the laundry list, the ad is forced to repeat the HST twice and the last bit of evidence is some future tax we just don't know about yet. Rather than make a strong argument, the repetition detracts: everyone knows about the HST, trying to make one tax look like two just leaves the viewer suspicious of your thrust. Further, ending with no concrete tax but some murky fear mongering results in your WHAM BAM list reduced to part fiction, part repetition. Surely, if McGuinty is really the TAXMAN, one shouldn't be reduced to trickery to fill a page and make a point. All I see is a would be strong argument watered down to look like your typical dishonest ad, hardly a triumph. Attack ads work, this one could have worked much better.