It's all pretty superficial of course, but since politics seems the antithesis of deep these days, Ignatieff's "digs" were quite striking. Great shirt, nice tones, relaxed jeans, Tim Horton's in the background, just some ordinary looking fellow grabbing donuts. Perfect. Wash, rinse, repeat.
Out of touch and elitist, the two narratives that Ignatieff must address to turn his fortunes around. These clothes aren't an accident, nor are they trivial. Ignatieff looks downright comfortable, doesn't appear to be trying, and that is the subtlety that might put a dent in the negative perceptions. Two months of those kind of images, and you might garner a second look.
Zsuzsanna, if you packed a tie, sports jacket, burn it now, because everyday, everywhere, this is exactly the image we want to convey. Thumbs up on the digs.