We've all seen some shit polls in our time, but this latest QMI/Leger "offering" might be the worst yet. If this is indicative of the new Kory Teneycke reign, it would seem the term LAME has found new relevance. Intellectually dishonest, it reads more like a PMO press release, than a supposed news organization.
"Iggy's summer tour a flop: poll" reads the headline. Did you know that Ignatieff had been on the road for 3 weeks when this poll was taken? Did you know that Ignatieff has been on the for 3 weeks SINCE this poll was taken? Did you know that Ignatieff will be on the road for another 3 weeks?
I expect absolutely nothing (except for David Akin- run David run!) from the new Sun Media manifestation, but the pollster here is insanely disappointing:
Dave Scholz with Leger Marketing. "Now near the end of the summer tour, we're finding that only 8% of people know more about him now than they did before. That's a pretty small number.
Good grief, "near the end" eh Dave? Try 1/3 through the tour when you took the poll. Scholz goes further, citing Ontarians as disproportionately aware of the tour and having their views impacted. Well golly gee Dave, might have something to do with the fact the tour was primarily in ONTARIO during the small subset of the tour you've used to extrapolate over the full calendar. I guess the sad part, clients actually pay for this "analysis". Absolutely astounding that the pollster makes definitive comments when he knows the poll is THREE WEEKS OLD! Take heart Liberals, using the above logic and statistics, we can conclude that 24% of Canadians will know more about Ignatieff by tour's end- of those by a 3 to 1 ratio they will have an improved opinion. Sounds like success I say, thank you Sun Media!
More from Scholz:
"I think the Liberal Party would like to forget the summer of 2010."
Dave, Canadians are going to be mightily pissed when they find out that Leger Marketing has unilaterally cut SUMMER IN HALF! Kory Teneycke wants to take away your summer Canada, he really is that scary.
So far, the only "flop" I'm sensing is the new Sun Media. What a disgrace, if not entirely surprising, given the quality of new management.
Anyways, I missed the Leafs game last night, so off to the PVR to see if they can continue this early season winning streak...
BCL had a similar reaction. Impolitical with more.