I honestly can't believe it. Months ago, I predicted that the government would soon drop the "NEW" tag, primarily because it was starting to solicite a negative reaction in the press. Guess what, the Conservatives don't seem to care, according to the press releases:
July 9- "Canada's new government launches world's first Air Quality Health Index Program"
July 9- "Canada's New Government Announces Development of Memorandum of Understanding with Province of Alberta on Temporary Foreign Workers"
July 9- "Canada's New Government Announces Funding for the Memramcook Veterans Park"
July 9- "Canada's New Government and Provincial Governments Partner to Improve Nursing Care"
July 7- "Government of Canada: Canada's New Government Invests Over $2.8 Million in the Fight Against the Brown Spruce Longhorn Beetle"
July 5- "Canada's New Government Announces $3M for New Pilot Program to Support Communities Targeted by Hate-Motivated Crime"
and on, and on, and on......
The term has become a joke, Jeffery Simpson with the typical reaction to the illogical ridiculousness:
Eighteen months after the election, the Harper communications machine keeps calling the team, "Canada's New Government."
It's so silly, this title, as to be almost a parody.
Why would you continue to use a term that is now openly mocked with ease? I know the psychological motivations, the attempt to appear fresh and different, but anyway I slice it, it seems that the term is now a net negative. Aren't the Conservatives listening, or are they demonstrating their political tin ear? I don't get it, but really I just want it to stop. It literally grates me.
- not of long duration; having just (or relatively recently) come into being or been made or acquired or discovered
-recently: very recently
-having but lately come to a place, position, status
-having been in a relationship or condition but a short time
-having recently come into existence
The only one I can find that comes close:
-unfamiliar or strange