1) Ignatieff, Rae and LeBlanc pay back their ENTIRE leadership entrance fee using the Victory Fund membership rebate system. A former candidate receives a $25000 rebate for every 1000 new VF members. That's 3600 new members, per candidate to pay off the fee. Make it so.
2) The Liberals develop a "rapid response" strategy, wherein any Conservative attack or distortion is met with an immediate counter. Whether that be surrogates in front of the camera, press releases, ads, whatever, it's imperative that we eliminate the "dead air" syndrome that plagued us throughout the Dion era. Dithering=Done.
3) Realistic chances aside, I want to see Ignatieff do a tour in the heart of Bloc country. The only way to rebuild the Liberal brand is too dispense with the defeatist attitude that resulted in paralysis. Better to try and possibly fail, than not to try at all, like the previous regime.
4) Spend more time talking about the present and future ideals of the Liberal Party, rather than continually referencing our past legacy. This is a point of contention with many Liberals, who are rightfully proud of certain achievements of past Liberal administrations, but it's a double edged sword in many parts of the country. Apart from the big ideals of a strong federation, fiscal discipline, if you're trying to rebuild a tarnished brand, it's better to provide a fresh perspective that doesn't remind one of a well established church, tablets and all.
5) Edgy. The Liberal Party appartus tends to play it safe, especially when it comes to presentation. Almost always competent and professional, there is a cookie cutter feel to much of our "connection", a hesistancy to try something different or unique. The Liberal Party is a bit boring and conventional, nothing would suggest a new direction, like a "outside of the box" approach. Same old, same old doesn't generate excitement or grab attention.