CRAP From CAPP

You may have noticed that the Canadian Association of Petroleum Producers are in the midst of a heavy advertising blitz, in an effort to improve the image of the tar/oil sands. Fair enough, each side of the environmental debate should have a voice, the more information available, the better. A word of advice for CAPP, particularly as it applies to this ad, in heavy rotation on the networks:



I love the "oh there's two squirrels", "sorry to interupt". CAPP, how about treating us like adults? Squirrels? Pretty much the most adaptable creature in Canada, they'd nest inside the Pickering reactor if you let them. Not exactly a resounding commentary on a region reborn.

What bothers me about these commercials, the BLURRY background, the tight angles, the whole obvious manipulation to make MORE of less. IF, the situation is as argued, then CAPP shouldn't need these type of crafty cinematic tricks and the CHEESY squirrel spontaneity (we never did see them did we?) See, where I come from, when you're trying to trick me, or sell me in such amateurish fashion, it makes me EVEN MORE suspicious, you've lost the attempt.

I'm curious as well, if the area is now as pristine and reclaimed as argued, what the hell are doing with the hard hat? Nothing says raw nature and kicking back in a safe environment like attire akin to entering the earthquake impact zone. Great visual guys, who's your production company?

Maybe the squirrels are aggressive?