You have to give the Liberals points for creativity on this one. I can't remember another example of a catchy song, sanctioned by a political party, used in this way. It's a terrific idea, a modern approach to retail politics, cost effective and outside the box. What's not to like?:
It will be interesting to see if this idea resonates, how much free press it earns, buzz it creates, but this thrust clearly sends a message that the Liberals will use social media in ways we haven't seen prior. Good stuff.