Next time you're listening to your favourite radio phone-in show, those pro-Conservative opinions you hear from callers might not be as spontaneous as they sound.
Some of those apparently ad-libbed musings are actually being choreographed at the Conservative Party of Canada's national headquarters.
For Conservative supporters, the process is as simple as 1-2-3.
Surf the party website. Type in your postal code. Click on a topic you'd like to discuss on the radio.
And the website spits out the times, phone numbers, and names of local talk shows to call - along with a handy list of good things to say about the Conservatives and bad things to say about their opponents. The website includes similar advice for letter-writers to newspapers.
"The process for the Conservative one is a little more automated: punch out your topic and your postal code, and we'll spit out a script for you to follow."
Yes, that's quite the grassroots, bottom up approach the Conservatives love to brag about. And, does anyone doubt that some of these commentators on blogs, aren't reading from the script too?