Tuesday, July 12, 2011

Hudak Takes Us For "Chumps"

The Ontario Liberals are taking the gloves off, with a very impressive attack ad. This morning I heard some reaction from the Progressive Conservatives, calling the ad a "sign of desperation". To the contrary, this type of ad is the most effective, because it relies SOLELY on non partisan sourcing to make a compelling case:



I absolutely LOVE the idea of presenting words like "dolts", "chumps", setting it up as though the Progressive Conservatives are insulting us, their platform banks on voters lacking sophistication. People don't like the idea of being taken for fools, this ad is quite clever in that it not only undercuts the Hudak platform, but simultaneously leaves the voter feeling lied to and slighted. The final effective line, a clear connection to the past Mike Harris regime.

Good stuff.

6 comments:

Michael said...

Every single one of those attributed quotes like "dolts" and "chumps" was "sourcing" "solely" from the MSM papers. So much for "compelling".

Desperation doesn't even being to describe how utterly bad this ad is.

sharonapple88 said...

To the contrary, this type of ad is the most effective, because it relies SOLELY on non partisan sourcing to make a compelling case

It's hard to find any newspaper that had anything good to say about the Ontario PC platform, so it's also a fair sampling of the views on it. ;)

Anyway, if Hudak or Horwath want to win thein the election they have to do more than just run on the idea that they're not Dalton McGuinty. :P

Steve V said...

Interesting to note, same papers that endorsed Harpo.

sharonapple88 said...
This comment has been removed by the author.
sharonapple88 said...

Interesting to note, same papers that endorsed Harpo.

Very interesting.

Hey, if the National Post says things like this, something's really off with the PC platform.

Tof KW said...

Michael said...
"Every single one of those attributed quotes like "dolts" and "chumps" was "sourcing" "solely" from the MSM papers. So much for "compelling". Desperation doesn't even being to describe how utterly bad this ad is."

OK Michael, so when the Harper Conservatives were running their attack ads utilizing media clips against Iggy, the federal Grits & the coalition bogeyman, that was different from this ad in what way?

The only response one can draw from your obvious hypocrisy is ...suck it up cry-baby!