What's puzzling some observers, however, is how all this heavily male symbolism, mixed with an aggressive, disciplinary governing style, is going to help the Conservatives get more votes in the next election, especially from women.
"It's definitely not a growth strategy. It's the opposite of a growth strategy," says pollster Nik Nanos, who says all this macho posturing may be part of the reason the federal Conservatives are stalled in the public-opinion surveys conducted in the past few months.
"It's reinforcing stereotypes that they're trying to get rid of – which is that the Conservatives appeal to a very narrow group of voters that tend to be very male and right-wing. ... They're creating their own glass ceiling."
Nanos has his own theory – he wonders if the Tories are focused more on appealing to their core, mostly male voters because they also tend to be the biggest financial donors. Nanos warns this may be wise in the short term but wonders about the long-term fallout of making the appeal so narrow.
"The thing is, you're going to have more money on the one hand, but no votes," Nanos says.
It is fascinating, that the Conservatives are pro-active in cementing "stereotypes" which they need to shed to expand support. In preaching to the choir, as Nanos points out, the Conservatives end up alienating people that are crucial for their prospects.
There is already a growing theme developing that easily attachs negative images of the Conservative government. Bullies, who act aggressively, a Prime Minister that prefers the jugular. In identifying themselves with "macho" pursuits, that simply feeds the perception.
A strange strategy to purposely alienate sections of the electorate, while concurrently shoring up the base. That equals a go nowhere condition and serves as another example of why the Stephen Harper "master strategist" thesis is more myth than fact.