The cash-strapped Liberal party plans to spend a precious chunk of its election reserve to advertise their carbon tax when the scheme is unveiled next month.
I hope the party sends out a fundraising call, directly tied to "selling" the plan. At the very least, it's something the grassroots can get behind and I suspect the response would be good. Everyone understands this will be a tough sell, and I would recommend a Conservative-style call to action, wherein you are asked to donate to offset the attacks.
The good news, from a tactical perspective, there will be a coherent plan to market the idea and make sure people understand the concepts. The key will be a clear and concise message, if we get lost in the details, it's probably a steeper climb.