After watching the ad, has your opinion of the following leader improved, stayed the same, or worsened because of this ad?
Stephen Harper (Con.)
Stayed the same 54%
Not sure 5%
Stéphane Dion (Lib.)
Stayed the same 67%
Not sure 6%
Do you agree or disagree with the following statements?
Agree Disagree Don’t know
This ad is a fair and accurate
representation of Stéphane Dion 30% 47% 23%
Stéphane Dion is not a leader 52% 31% 17%
The purpose of the ad was to frame Dion, but all the Tories have accomplished is to solidify the notion that they are mean-spirited. Negative ads can work, but once again the Conservatives have shown they don’t have the political instincts to realize when to stop. Canadians don’t want endless negativity, they want a vision. These ads say more about the government, their nature and their own lack of accomplishment, than it does about Dion. As a matter of fact, this entire ad campaign has been a complete embarrassment, whether it be the topic or the tone.