The 3rd quarter fundraising totals are as follows:
Conservatives 6,367,676.44 (47,315)
NDP 1,889,805.02 (18,630)
Liberals 1,855,252.99 (15,027)
This last quarter is a really good gauge of where the parties stand, because it occurs leading up to, and including the election. This is the period when people are more inclined to give, better engaged, where you can maximize your fundraising. All the parties record a noticeable uptick, if you're motivated to donate, this is your period. Within that reality, another huge red flag for the Liberal brand, the NDP with a clear advantage on the donor side. It's the same story we've seen for the last two years, and that is the concerning part, the "same story". No evidence of progress, no sense of a coherent strategy, just more talk of getting it right in the future, a sentiment we hear every quarter.
The Conservatives are ROLLING in dough, and we see how that translates to affecting the political reality. All the potential leadership candidates had better embrace a bold and innovative strategy to ramp up fundraising, beyond easy platitudes, because whomever wins will be crippled by a Conservative monetary barrage, with little in the Liberal quiver for counter. It is in the candidate's self interest to focus on fundraising, because he/she's chance for ultimate success is dependent on making the Liberal brand competitive.
This leadership race begins at ground zero, let's see who develops a plan to bring passive Liberals (apparently 95% of us) to the table, as well as new people, with wallets agape. Money isn't sexy, it's not lofty policy or ideals, but it's the essential ingredient, from which everything else depends.