Strategically, going to an election in July wouldn’t be ideal for Mr. Ignatieff as a $5-6 million Conservative pre-writ ad buy defining the Liberal leader would be much more effective if the Conservative messaging is fresh in the minds of Canadians.
There's another way of interpretating this logic. The fact your opponent has recently found it necessary to unleash the largest non-election attack ad expenditure in Canadian history, confirms that the situation is quite desperate and you're generally worried. It's also fascinating, that Taylor argues the "fresh" angle, when for the last two weeks, Conservatives have responded to the initial blowback against these ads, evidence of virtually no immediate impact, with the retort that people should take the "long view"- these ads are such, that there true impact can only be measured after many months of "framing". Now, Liberals should worry about the wildly successful short term impacts. Alright then, duly noted.
In a strange way, the more Conservatives warn us why we need to avoid a non confidence, the more I'm inclined to believe the timing deserves further consideration.