"If Stephen Harper and the Conservative Party attack Stéphane Dion, maybe it's because they're afraid of something. Afraid of his ideas, maybe? Afraid of his green plan? Afraid . . . of losing power?" a female voice says in one of the ads.
In another ad, a male voice depicts Mr. Harper as being out of touch with the times.
"In 2007, do we prefer a politician like Stephen Harper who spends his time attacking his adversary, or someone who is passionate like Stéphane Dion, who is concerned with the challenges of the 21st century? Which one brings us back in time?" the ad says.
The final Liberal ad criticizes the Conservatives for their previous attack ads, stating that they were created to hide a poor record.
"If Stephen Harper was convinced that his accomplishments to date are positive, would he spend all his money on attack ads against Stéphane Dion?" a male voice asks.
Great questions. You attack the government indirectly by pointing to their preference for negativity. You differentiate between the high road and the Harper gutter, in a simple way, by highlighting the tactics. These type of ads are the "hidden" attack ad, because they merely respond to the initial slight, make unflattering points, and yet they are justified- everyone has the right to defend themselves, don't they? The beauty of this approach, you frame Harper without the appearance of rolling in the mutual mud. Bingo.