Michael Ignatieff's Liberals are stepping up their election readiness, preparing attack ads against the Harper Conservatives...
The Liberal Leader has already posed for campaign pictures at his official residence, Stornoway. And as many as 40 candidates out of a possible 75 in Quebec will be nominated by Labour Day.
Senator David Smith, one of the co-chairs of the national campaign, says the Liberals are in “good shape” in the rest of Canada as well with the bulk of the 233 other candidates ready to go by mid-September.
But Albina Guarnieri, a senior Ontario Liberal MP who chairs Mr. Ignatieff's early-morning strategy group when the House is sitting, says the summer really isn't the time to do that. No one is really paying attention.
She says Mr. Ignatieff will begin soon to “showcase his ideas and he'll make his case.”
Of course, the now typical "where's he been" from Rona, I mean Jane, but the rest of the piece actually suggests what he's been up to- getting a platform together and preparing for an election. With the summer lull ending, all this lazy criticism will fade if the Liberals appear confident and capable. Appearing "ready" is clear part of the psychological equation, because we know well how any hint of weakness will be seized upon.
We're starting to get a sense of messaging, by all accounts a great deal of work is going into this platform, in many ways were poised to finally create a compelling narrative. Let's put it this day, you'd much rather have the media beating up on during the summer, than when it really counts come fall. "We've got our shit together", coffers full, ads already in the hopper, a thick red book, ready on the ground, you give the appearance of a credible government in waiting. If anyone doubts this, just look at the opposite situation last year, how the perceived "shaky" prepardness fed itself into a not ready for prime time narrative.
A small part of the puzzle, but maybe not when you consider the importance of optics.