Sunday, September 13, 2009

New Liberal Ads

In terms of creating "buzz", the way the Liberals have released their ads, a level of anticipation, has worked well. Two more ads, one in English and one in French, both with similar backdrops and tones.

The English ad speaks to the economy and jobs in a very general way. The whole mood is positive and calm. Basically the same ad as before, just with a different theme. That wasn't by accident. Same for the French ad, again stark and serious, but more positive than the first batch.





8 comments:

Scott Tribe said...

The Liberals said they would release 6 ads - 3 English, 3 French. THey've released all of their French language ads, but have 1 left for the English TV market if that's still true. Interesting that they've held one back (perhaps a hard hitting one?)

Tomm said...

Scott,

Looking for a little red meat?

For all the talk of a kinder and gentler world PH (post Harper); Liberal supporters sure like the blood and guts of the fight.

Lizt. said...

I think it is time to go a little harder..there is plenty to go on from Harper's past, doesn't have to be taken out of context,but true, nonetheless.

Steve V said...

Litz

It's only been a week, all in good time :)

Scott Tribe said...

Hard-hitting doesn't necessarily mean "over the top" like what the Conservatives have engaged in and are attempting to engage in now, Tomm.

Quixotique said...

These ads are well positioned and well timed. Ignatieff's calm, relaxed and pleasant demeanour and (in this one) clever focus on the economy of the future frankly provide an automatic (subliminal is the word ad exec types like to use)contrast to Harper's pinched, nasty, partisan, self-serving view of the world.

I don't think there is a need to outdo Harper and hit people between the eyeballs.

This is a better tone, a tone and a message that resonates. You get a good sense from these ads about a future Canada under a Liberal Government and a good measure of Ignatieff.

Steven said...

I like that it establishes that this is the primary issue facing Canadian's at this time. Subsequent ads can then establish how this issue will be addressed under a Liberal government.
All I see from the CPC is ads which question whether Ignatieff is a Canadian....what has the CPC done, what are they doing to address this real crisis. Hmmm....

Quixotique said...

Yes. The economy of the future is the key substantive issue that Canadians are concerned about.