In terms of creating "buzz", the way the Liberals have released their ads, a level of anticipation, has worked well. Two more ads, one in English and one in French, both with similar backdrops and tones.
The English ad speaks to the economy and jobs in a very general way. The whole mood is positive and calm. Basically the same ad as before, just with a different theme. That wasn't by accident. Same for the French ad, again stark and serious, but more positive than the first batch.