I see today that the contrast theme is more than a one off, here is the new billboard campaign for Quebec:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYx3EJaqSCEeXmmBivHpldxtRXrCVnfbZED42VUsCUsdbHi6FWiQdHYeVcZNRvQOgTILFtWLa8FpA2R-j1s8o7sLXLpAR5_yXXI8DZ7sgwzwZn9sUrXLebxZvqCHWoXT52sDiG/s400/billboard_01.jpg)
I think the above is a terrific visual, you don't need to pay much attention for the message to sink in. It's also quite shrewd to use the names of the two leaders, a subtle reminder for Quebecers.
The Liberals have clearly found the right balance, and the contrasts are presented in a high signal manner, quite different from the juvenile Conservative attacks ads. Good stuff.
4 comments:
Has anyone seen the Liberal commercials on TV yet?
i've seen the first commercial a few times.
I've seen the Green Shift one, but I've yet to see the new contrast ad, although it's apparently part of a sizable ad buy.
Those billboards are fantastic.
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