The new Liberal english ad hits the perfect tone:
The two Quebec ads I've seen are more "edgy", going after Harper but not in the gutter, childish way the Conservatives seem to prefer:
These ads are very well produced, and I love the backdrop for both. I really like the positive messenging in the English ad, as well as the clever non-direct focus on Ignatieff's time abroad as asset. This is the standard positive ad feel, so cynics will have something to cleanse themselves on, but it's a smart ad in this sense.
Ignatieff looks quite relaxed and genuine, comfortable in front of a camera. The green backdrop in the English ad is calming and informal, a nice touch. I also like the French ad feel, very focused and no nonsense, but sharp.
You've got 30 seconds, so it's broad strokes by definition, but the messenging here is quite strong. The Liberals are quickly capturing the "future" narrative. For the first time I can remember, we are seeing a sustained "imprinting" campaign, that will help us take ownership of this theme. It's a theme I do think will resonate with Canadians- it also brings with it the subliminal cheese of "change" and "hope", without being that overt. "We can do better" isn't a deep proclamation, but banners aren't by definition, so that criticism isn't even valid really- it's not a treatise, it's a simple phrasing.
All in all, very pleased with these ads. A perfect tone.