According to the Innovative poll, of those who were aware of the ads, 60 per cent said they were left with a negative impression of them, and 20 per cent said they were left with a positive impression, while 18 per cent said neither.
Impressions of the ads did not seem to lend a significant advantage to either the Tories or the Liberals, however. Thirty-one per cent of respondents said they were more likely to vote Liberal as a result of the ads, 33 per cent said less likely, and 36 per cent said neither. For the Conservatives, 22 per cent of respondents said they were more likely to vote Tory as a result of the ads, 51 per cent said they were less likely, and 25 per cent said neither.
Wow, that's pretty impressive, by 3-1 voters are left with a negative impression, and it is the CONSERVATIVE brand which suffers more. I've heard the ads on the radio a half dozen times now, and listening to their amateurish tone and juvenile messaging, is this really surprising?
Expanding the base?:
"Overall, the ads seem to have worked well with the Conservative base but have not worked with anyone else," said an Innovative Research summary of the poll results.
I'm not sure the "base" was the idea here, but it looks like they've effectively turned off any potential support.
I've said this before, and this poll supports the theme, these type of ads are now at the point of saying more about the source than the target. These attacks reinforce a cementing theme of a mean-spirited, negative, bullying bunch of hyper-partisans. Prior to this latest round, everyone knew the Conservative weaknesses, and yet they plow ahead with a plan that just highlights the unattractive. Pure genius I say.