What it is equally enjoyable I am sure for the creators of Ignatieff.me is to see all the earned media generated by the commentary of the campaign.
Wiki defines "earned media" as:
Earned media refers to FAVORABLE publicity gained through promotional efforts other than advertising, as opposed to paid media, which refers to publicity gained through advertising
Yes Tim, I'm sure the Conservative war room is ecstatic at all the paid media. It's so "enjoyable", Conservatives are ranting and raving about all the "digesting".
I suppose, you could say "people are talking" and that fact represents publicity. Trouble is, when you're being called bigots, nitwiks, desperate, bottom feeders and mean spirited hyper-partisans, when normally sympathetic publications are rejecting, the "commentary" isn't exactly a net positive.
I'm sure it's high fives all around Tim. Just what they imagined, probably more...