Wednesday, May 20, 2009
A Perfect Tone
I like that Ignatieff directly confronts his time abroad, and frames it as "proud of what I've achieved". If people really want to disect Ignatieff's time abroad, they will see a pedigree that's impressive by any measure. Canadians are very insecure when it comes to being noticed on the world stage, that one of our own achieved such stature and respect, hardly a negative. There is also a partisan tone, turning the attack around as an affront to all immigrant Canadians, or anyone who has worked abroad.
I also like this theme of a "new kind of politics", as cheesy as it may seem, people actually crave something different. If the Liberals can turn these ads around as examples of old, stale partisanship, while Ignatieff takes the high road and projects something different, it's a winning narrative.
Posted by Steve V at 3:26 PM